The Breastfeeding Friends Society, affiliated with the Sharjah Health Authority, organized a virtual awareness lecture in English during National Breastfeeding Week titled ‘Breastfeeding a Priority: Why and How?’ on Microsoft Teams. The lecture was delivered by Dr. Evelyn Ruf, Lactation Consultant at the Society, with the aim of raising awareness about the importance of breastfeeding, its health benefits for both mother and child, and ways to support mothers in overcoming challenges, as part of the Society’s efforts to promote healthy practices within the community.